Privacy Policy

Yagya AB (559223-4008), is the data controller for your personal data, and is responsible for ensuring that your data is processed in compliance with relevant legislation.

All personal information saved at the site will be handled with the most utmost care. The information that we store will not be sold or used for any purposes other than ensuring  the best service possible. It will solely be used for informing you about special offers and other marketing opportunities related to the different divisions of Yagya. Your personal data may be disclosed to third parties only when it is necessary to fulfill the purposes described above. If you wish to end your Yagya Newsletter subscription, click Unsubscribe in the next newsletter you receive or send an email to State your name and email address and a short description of the matter in the email message. You have the right to review your information on file at any time. This can be accessed by emailing If the data is incomplete or incorrect, you have the right to have the information corrected. All customers paying by card are subject to validation checks. Yagya reserves the right to delay any order if fraud is suspected. For security reasons, we do not store any payment information in our database.

General Data Protection Regulation
We are keen on making sure your personal data is treated in a responsible way so you can continue feeling safe when shopping at Yagya. Our Privacy Policy applies as soon as you make a purchase in our web shop, take part of our newsletter as well as when being in contact with us at Yagya regarding service matters. Note that we store no credit card information.

Who is responsible for handling your personal data when shopping at Yagya?
Yagya AB is the controller of your personal data, whereas selected partners in accordance with Yagya’s instructions may process your personal data in regards to your purchase. Yagya, as well as selected suppliers, aim to handle your personal data in accordance with the new General Data Protection Regulation. In other words: in a legal, open and fair manner.

What personal data do we collect and why?
We collect your personal data when you place an order, contact our Customer Loyalty team, sign up for our marketing communications, browse our website or use the other services offered by our website ( The data we collect includes details about your personal information such as your given name and surname and your shipping and billing addresses. We also collect data regarding your shopping habits and the pages and products you have viewed from your use of the website.

We use this data to:

  • Receive orders, process payments and deliver the items you have purchased;

  • Provide any additional services you have requested, such as our marketing communications;

  • Give you access to services reserved for registered users, such as product alerts and new deals;

  • Provide you with help and assistance via our Customer Loyalty team;

Under the GDPR-law, we must have a valid legal basis to process our customers, and your data. In most instances, we will process your data because we have a contract with because of, for example, that you have made a purchase, or to provide you with other services you have requested. We will also use your personal data to send you sales and marketing communications that we believe are of interest to you if we have your consent for this activity, or if you are an existing customer where we have a legitimate interest in communicating with you. You can opt out (unregister) of sales and marketing communications from us at any time.

Who will process your data?
We may retain the services of external suppliers to help meet our business needs and may therefore share your data with these suppliers. These suppliers have been selected after a rigorous evaluation process and chosen for their security, reliability and competence.

How long do we keep your data?
We will not retain your personal data for longer than is necessary to fulfill the purposes for which you provided that personal data, unless the law requires that we retain it for longer. The period however varies depending on the purpose of the processing. For example, the data collected during your purchase of goods on are retained in accordance with local tax law, while those data used to send you our marketing communications are retained until you ask to be opted-out – that is unsubscribed.

What are your rights regarding your personal data?

You have the right to:

  • Know what personal data of yours we are holding and processing, where that data came from and how we use that data;

  • Ask us to update, correct or add to the data we hold about you;

  • Withdraw consent for processing for a specified purpose;

  • Ask us to delete your data from our systems;

  • Limit or oppose our handling of your data;

  • Ask us to supply the personal data we hold about you in an easy comprehensive electronic format, or transfer that data directly to a third party nominated by you.

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